mohammadreza farzin; mohammad sharifi tehrani
Volume 7, Issue 18 , August 2012, , Pages 49-72
Abstract
This study pertains to the investigation of dual pricing strategy for museums entrance fees, centering on the impact of two variables of “visitors’ attitude towards museums” and “traveled distance from the tourists’ origin to destination” on visitors’ maximum ...
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This study pertains to the investigation of dual pricing strategy for museums entrance fees, centering on the impact of two variables of “visitors’ attitude towards museums” and “traveled distance from the tourists’ origin to destination” on visitors’ maximum Willingness to Pay (WTP). Applying contingent valuation method, this research aims to estimate a fair and optimal admission fee to offer to each segment of domestic and foreign visitors to the National Museum of Iran. Results manifest that domestic visitors’ WTP is negatively influenced by distance, while no significant relationship is found between these variables for foreign visitors. On the other hand, the attitude variable is significantly associated with both groups’ WTP with positive sign. According to the main findings, the mean WTP is RLS 9450 and US$ 6.31 for domestic and foreign visitors respectively, implying that the current entry fee of RLS 10000 is substantially less than what most foreign respondents stated as their maximum willingness to pay. This prompts considering a reasonable increase in the current entry fee and the practice of adopting dual pricing, whereby foreign visitors are asked to pay higher prices than domestic ones.
mohammadreza farzin; zahraa naad ali pour
Volume 5, Issue 14 , February 2011, , Pages 40-67
Abstract
Issues regarding Competition first started when Adams Smith published his famous book "Wealth of Nations". Until late 1980s there weren’t any theoretical frameworks for analysis, maintenance, and improvement of the competitiveness of a country or an industry, so all the economic analyses about ...
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Issues regarding Competition first started when Adams Smith published his famous book "Wealth of Nations". Until late 1980s there weren’t any theoretical frameworks for analysis, maintenance, and improvement of the competitiveness of a country or an industry, so all the economic analyses about competitiveness were based on varied indicators. To date, researchers like Porter (1980), Gilbert (1984) and Poon (1993) have proposed various strategies for identification of tourism destination competitiveness factors, but Crouch & Ritchie’s model has been the most comprehensive of all. With the use of Crouch and Ritchie's model, this paper aims to investigate and rank the factors affecting tourism competitive advantage of Chabahar region. The research was performed during the years 2009 - 2010. Results displayed prioritization of five indices of Crouch and Ritchie's model as following: Destination Policy Planning and Development; Destination Management; Core resources and Attractors; Supporting Factors and Resources; and Qualifying and Amplifying Determinants. Also findings indicated that factors such as climate, beautiful beaches and landscapes, security are among the strength points, while factors like visitor management, crises management, recreation centers, and marketing are of weak points of the region.
mohamadreza farzin
Volume 3, Issue 8 , June 2005, , Pages 1-21
Abstract
"Tourism" is one of the new subject of human science studies and has received attention in its various aspects throughout the world. Tourism has gained such a recognition on account of this economic importance and social impacts. The inadequacy of the present organization and companies to meet the current ...
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"Tourism" is one of the new subject of human science studies and has received attention in its various aspects throughout the world. Tourism has gained such a recognition on account of this economic importance and social impacts. The inadequacy of the present organization and companies to meet the current and future needs of those members of the lower and middle class of society who wish to travel, has created a potentially suitable situation for the presence of cooperatives in tourism industry. On the other hand, A significant part of " rural and urban council" consider tourism as a culturally and economically influential activity, but they cannot organize it well and empower it. In such circumstances, cooperatives can play an important role, as well. This paper is to identify the position of Iran's, tourism cooperatives among similar cooperatives in other, countries, and to analyze the existing strengths, weaknesses, opportunities and threats and trace the root of them. Understanding the nature of cooperatives, tourism and tourism cooperatives, placing Iran's tourism cooperatives among other cooperatives and benefiting from the experiences of tourism cooperatives of eight selected countries are the main topics of this paper. Finally, the findings of this research lead to policies to improve and develop the situation of Iran's tourism cooperatives.
